Pause "Campaign C": it's losing money
ROAS 1.2× for 3 days in a row. After product and shipping costs, every sale loses money.
Do this: Pause it and move ₹2,000/day to "Campaign A" (4.8×).
Impact: saves ≈ ₹14,000 a week
Not another report · Your daily action plan
Your sales are in Shopify. Your ad spend is in Meta and Google. Your money is in Razorpay. Founder Saathi reads all of it every morning and tells you exactly what to do next: which ad to pause, which cart to chase, which payment to recover.
7-day free trial · We set it up for you · No technical work
Sample data for illustration
Inside a founder's head at 11:47 PM
Orders came in today. Money went out on ads. And you still can't answer the one question that matters: did today make money? So the questions keep looping, long after you should be asleep.
Tap to see what changes when every answer is on one screen.
Sample figures for illustration
You started a brand to build something.
Not to copy numbers into Excel at midnight.
Every hour spent chasing numbers is an hour not spent on products, customers or your family. Founder Saathi gives that hour back, every day.
The 60-second founder check
Nobody sees your answers but you. Tick everything that's true.
Picture tomorrow morning
You open one screen. Not Shopify, Meta, Google Ads, Analytics and Razorpay.
Yesterday made ₹52,300 profit. You know it, to the rupee.
One campaign is losing money. You pause it before it spends another rupee.
You close the laptop and spend the day growing your brand, not chasing numbers.
Sample alerts for illustration
Same store size. Same Monday.
The difference isn't effort or talent. One of them can see their numbers.
Checks Shopify in bed. Sales look okay? Hard to say.
Opens Meta, Google, Razorpay and Excel. Numbers don't match. 70 minutes gone.
Customer on WhatsApp: "Where is my order?" It's 3 days late. Nobody noticed.
A campaign has been losing money since Thursday. Finds out next week.
Still awake, wondering if this month will even break even.
Opens one screen with chai. Yesterday's profit, ROAS and actions are already there.
Pauses the losing campaign. Moves its budget to the winner.
WhatsApps 6 abandoned carts and 2 failed payments. 3 come back by lunch.
Late orders flagged before customers ask. Team already on it.
Phone away. Dinner with family. Sleeps by 11.
An illustrative day, not a specific founder.
Free for 7 days
Your real sales, payments and ads on one screen, set up for you in a day.
We send you a private setup link. Connect Shopify, Razorpay, Meta and Google Ads in a few minutes, then open your dashboard at foundersaathi.com/app or ask Claude: “Show my Founder Saathi”.
Sound familiar?
These are the questions every D2C founder asks every week, and the reason most can't answer them quickly.
Did I actually make a profit this month?
Shopify shows sales. It doesn't subtract ads, salaries, packaging and shipping. So you only find out at month end, if at all.
Fixed: real profit every day, from your real expenses.
Meta says 5× ROAS. Then why is my bank empty?
Meta and Google both claim the same orders. Add them up and they report more sales than your store made.
Fixed: blended ROAS from Shopify sales ÷ total ad spend.
Which campaign is burning my money?
By the time you open Ads Manager, a bad campaign has already spent for three days.
Fixed: low-ROAS campaigns flagged every morning.
Where did all my visitors go?
Thousands of sessions, a handful of orders. Google Analytics has the answer, buried under twenty reports.
Fixed: conversion rate and checkout drop-off on one line.
Has Razorpay paid me for last week's orders?
Settlements, refunds and fees don't match Shopify, and checking means downloading two reports.
Fixed: payments, refunds and settlements matched to orders.
I spend my mornings in spreadsheets, not growing.
Copying numbers from five dashboards into Excel every day is founder time you never get back.
Fixed: everything syncs on its own. You just read it.
Not just reporting. Action.
Every morning it reads Shopify, Meta Ads, Google Ads, Analytics and Razorpay, finds what's costing you money or leaving money on the table, and ranks the actions by rupee impact.
"Meta spend: ₹38,400. ROAS: 2.9×."
So what? You still have to work out what to do."Pause Campaign C. It returned ₹1.20 for every ₹1 for 3 days. Move its ₹2,000 a day to Campaign A at 4.8×."
One decision. Two minutes. Money saved today.ROAS 1.2× for 3 days in a row. After product and shipping costs, every sale loses money.
Do this: Pause it and move ₹2,000/day to "Campaign A" (4.8×).
Impact: saves ≈ ₹14,000 a week
Frequency hit 4.1 and click rate dropped 38% in 7 days. The same people keep seeing it.
Do this: Upload 2 new creatives for this ad set before Friday.
Impact: keeps ≈ ₹9,000/day of sales from slipping
Google Search brings sales at ₹210 each vs ₹540 on Meta, but it's capped by budget every day by 2 PM.
Do this: Raise the Search budget by ₹1,000/day.
Impact: ≈ 5 more orders a day
₹31,200 of carts abandoned at the shipping step. Most were on mobile.
Do this: Message them on WhatsApp today. The list with phone numbers is ready.
Impact: ≈ ₹6,000–9,000 recovered
Selling 11 a day with 98 in stock. Your supplier needs 12 days to deliver.
Do this: Reorder 350 units today.
Impact: avoids ≈ ₹1.1 lakh of lost sales
38% of orders are ₹100–300 short of free shipping.
Do this: Add a ₹249 add-on at checkout.
Impact: ≈ +₹95 per order
₹8,400 of UPI payments failed. These customers wanted to buy.
Do this: Send each one a Razorpay payment link.
Impact: ≈ ₹5,000+ recovered
Tuesday's settlement doesn't match Shopify orders. 3 refunds and higher card fees explain most of it.
Do this: Review the 3 refunds. One looks like a duplicate.
Impact: up to ₹4,200 back
Instagram brings 31% of traffic but converts at 0.4%, vs 2.1% for everyone else.
Do this: Send Instagram ads to the product page, not the home page.
Impact: ≈ 4× more sales from the same spend
Ad spend is up 30% this week, Shopify sales are flat. Blended ROAS fell from 4.1× to 3.2×.
Do this: Cut the two newest campaigns until they prove themselves.
Impact: protects ≈ ₹40,000 this month
Example insights with sample figures. Yours are worked out from your own store every morning.
What not knowing is costing you
Most founders guess that a small share of their ad spend goes to campaigns that don't pay back. Move the sliders to match your store.
An estimate from the numbers you entered.
How it works
Tell us about your store, your ad accounts and how you track expenses today.
You log in to Shopify, Meta, Google Ads, Analytics and Razorpay. We set up everything else.
Yesterday's sales, spend, ROAS and profit are waiting. Five minutes, then get back to growing.
What you get
Total sales, orders, average order value and top products, compared with yesterday and last week.
ROAS by platform and campaign, with weak campaigns flagged before they waste more.
Sales minus the expenses you actually spend: ads, salaries, packaging and shipping.
Traffic sources, conversion rate and cart-to-checkout drop-off in plain numbers.
Payments, refunds and settlements, matched against your Shopify orders.
See how far you are from this month's target and what you need to sell each day to hit it.
Attendance, week offs and salary payments for your team, recorded as you type.
Reminders for electricity, rent and credit card bills before they're due.
Daily backups, so last Diwali's sales, spend and ROAS are one click away.
Why we built this
I run a personalised gifts brand on Shopify, with Meta and Google ads and Razorpay payments. Every morning I opened five dashboards and still couldn't say if we made money. So I built one screen that answers it. Founder Saathi is that screen, now set up for other founders.
Tejo, founder
What founders say
REAL REVIEW 1: paste the founder's exact words here.
REAL REVIEW 2: paste the founder's exact words here.
REAL REVIEW 3: paste the founder's exact words here.
Pricing
One setup fee, one simple monthly fee. No hidden extras.
We connect your Shopify, ads, Analytics and Razorpay and you use the full hub for a week. No payment to start. Keep it only if it earns its place.
Use the full hub free for 7 days. Pay the setup fee only if it earns its place. After the first 3 months, stop the monthly plan any month. We set up every hub personally, so we take on a limited number of new stores each month.
Everything you need to run your Shopify brand from one screen
Or pay yearly: ₹49,990 / year, which is 12 months for the price of 10.
For brands with more stores, more tools or a bigger team
Monthly fee quoted for your setup
What's included: the one-time setup covers connecting your accounts, building your hub and training you to use it. The monthly or yearly fee covers Founder Saathi, updates and support. Prices in Indian rupees, GST extra.
Free trial: 7 days, full access, no payment to start. After that, pay by Razorpay (UPI, cards or net banking) with a secure link we send on WhatsApp.
Questions founders ask
No. You log in to your own accounts on a call and we handle the rest. If you can use Shopify, you can use Founder Saathi.
Your data is read from your own accounts and kept in your own Founder Saathi. We don't sell it or share it with anyone.
Shopify only knows sales. It doesn't know your Meta and Google ad spend, Razorpay settlements or your expenses, so it can't show profit or blended ROAS. Founder Saathi joins all of them.
Agency reports use each platform's own numbers, which overcount sales. Founder Saathi compares spend against your actual Shopify sales, so you can check the agency's results yourself.
Connect only what you use. Founder Saathi works with any mix of the five sources.
Yes. Every new store gets a 7-day free trial with full access. No payment is needed to start.
Yes. The monthly plan has a 3-month minimum; after that you can stop any month. The yearly plan runs for 12 months. The setup fee is a one-time payment.
Free 15-minute demo
On the call we'll show you Founder Saathi and answer every question. No pressure to buy.
Already a founder? Sign in to your Saathi.
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